Every day, delivery riders bring us small moments of happiness.

A coffee before the meeting. A lunch that saves the day. A dinner we didn't have the energy to cook. A little comfort, delivered to our door.

For the launch of AlphaCup — AlphaForm's eco-responsible, fully customisable cup — we wanted to reverse the roles. Instead of asking riders to deliver something to us, we decided to deliver something to them.

Led by a rider-influencer, the film follows a simple gesture: going out into the city to meet the people behind the deliveries, thank them properly, and offer them a small gift in return.

A product launch turned into a human moment.

Not a film about a cup. A film about the people who carry it, use it, move it — and bring a little joy with it every day.