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INFLUENCE ACTIVATION

INFLUENCE ACTIVATION

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CRÉDIT AGRICOLE D'ÎLE DE FRANCE — GLOBE TROTTER WORLD TOUR

CRÉDIT AGRICOLE D'ÎLE DE FRANCE — GLOBE TROTTER WORLD TOUR

THE PROJECT

The Globe Trotter card from Crédit Agricole d'Île de France is built for people who move — across countries, cultures, currencies.

Instead of a campaign that explained the card's benefits, we activated a creator-led journey that showed them.

A series of influencers took the card on real trips, captured real moments, and brought their communities along for the ride. Each stop was a story. Each post was proof.

Not just a financial product. A travel companion with a feed.

WE DIDN'T EXPLAIN THE TRAVEL CARD. WE SENT IT AROUND THE WORLD.