Jon is the first nomad assistant — a device that changes the way people work, move and think about their space.

For its launch, we created an event that matched the ambition of the product: a curated experience designed for early adopters, creators and press — the ones who were meant to see it first.

The space was built around a single object. The atmosphere around a single idea. Not a product demo. A world.

Not just a launch event. A world built around one object.