Nike By Haussmann isn't just a store. It's Nike's most ambitious retail project in Paris — a space designed to be a cultural hub as much as a retail destination.

We were involved from the opening and across a series of activations that followed: events, content, creator collabs, in-store moments that kept the space alive after the launch day.

The goal was never to celebrate the opening. It was to build a place that kept giving people a reason to come back.

A store with a pulse. A place where product, content, sport, creators and the city could actually meet.